After developing the name, tag line and logo for P3, I designed the stationery system to include the usual three components: business card, letterhead and envelope. Along with the logo and tag line, the three company colors were used throughout to emphasize each facet of the company’s tag line. This same theme was carried throughout P3’s website and overall brand and identity.
March 12, 2002
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Spectrum Medical wanted to update their identity and brand and carry it through their marketing efforts. As a home medical delivery company, Spectrum offers products, services and financial solutions to their clients. The logo represents the color spectrum where red = services, blue = products and green = financial. I broke these business groups into further detail in the B2B and B2C brochures. To make these areas more clear, I hired an illustrator to take all the different photographs (from many vendors and different in every way) and illustrate the products, services and financial aspects into one cohesive style. Both brochures were quick reference guides with the B2B brochure going to medical partners (taking on the function and look of a medical folder), and the B2C brochure going to patients in various settings. The B2B brochure was further customized by designing a perforated address label for each of the two locations and using it to seal the brochure—recipients would break the seal along the perforation to open the brochure. This also cut costs by reducing the print run to one brochure.Brand work for Spectrum Medical included: > Logo and identity > Stationery system (business cards, letterhead & envelopes) > Uniforms > Vehicle graphics > B2B & B2C brochures
April 14, 2001
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After designing the logo for my company, I wanted the Clean Slate brand to reflect the craft of design with a handmade, high quality, clean and personal touch. I designed the stationery system to be flexible by including check boxes for letters, proposals, invoices and estimates and I used die-cut corners, embossing and premium paper to reinforce my capabilities and elevate my brand. The letterhead, envelope and business card were all treated consistently. Clean Slate’s brochure also reinforces the hand-crafted nature of the brand.This stationery system won a Bronze award from the Art Directors Club of Denver.