Stationery Systems

GE Access letterhead templates

To emphasize the different aspects of GE Access business groups: services, products and solutions, I developed an icon system to show each group separately, along with simple duotone images. The images of tools help to reinforce the literal aspects of the business groups (services and products) working separately and together (solutions). The templates were 3-hole punched and inserted into a binder with tabs (both with the same design elements).

Clean Slate Stationery System

Clean Slate Stationery System detail

After designing the logo for my company, I wanted the Clean Slate brand to reflect the craft of design with a handmade, high quality, clean and personal touch. I designed the stationery system to be flexible by including check boxes for letters, proposals, invoices and estimates and I used die-cut corners, embossing and premium paper to reinforce my capabilities and elevate my brand. The letterhead, envelope and business card were all treated consistently. Clean Slate’s brochure also reinforces the hand-crafted nature of the brand.

This stationery system won a Bronze award from the Art Directors Club of Denver.