Ithaca College Television (part of Ithaca College’s Park School of Communication) celebrates their 50th Anniversary in 2008. To celebrate the milestone of the oldest student-run television station in the nation, I designed the logo to be made up of abstract TV production chart elements, 4:3 and 16:9 aspect ratios and the years of existence. It represents the transition from black and white to color TV eras, while maintaining a clean and contemporary appearance.
Though the client picked the logo on the left, I picked the version on the right as I felt it said the same things, though more simply, with the added bonuses of celebration and the human element. Sometimes the cutting room floor holds the “better” concepts—a graveyard of inspiration to be resurrected again some day.