After Ogilvy updated the 40+ year-old Jackson identity, I was a co-leader in developing and managing the new brand. Though I established key formats, templates and the overall identity for the four product groups (Variable & Fixed Annuites, Mutual Funds and Life Insurance), my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity. This included: concept, design, technical illustration, art direction, production, concept writing and print management.
The key component of every product launch (2-4 times/yr.) was the Sales Kit, comprised of: a custom folder, Annuity Guide, Investment Guide, benefit profile brochures, CD, prospectus and various collateral.
Other work for Jackson National Life Insurance Company included > Brochures > Direct mail > Illustrations (charts, graphs & diagrams)> Logos & wordmarks > Posters > Sales Kits > Trade Shows > Various collateral > Concept Writing
