To reinforce the timing of baseball season and announce the four year sales accomplishment for Jackson National Life Insurance Company Variable Annuities, I developed the Grand Slam name, concept and direct mail promotion. This set of four over-sized baseball cards, including bubble gum and foil packaging, included cards that were coated on the front and uncoated on the back to look and feel authentic. As part of the campaign, an imprinted baseball and bat pen were given away as promotional items. Little did we know that the Colorado Rockies were going to the World Series when the promotion was produced.
My work included:> Concept & naming
> Illustration
> Design (logo, baseball cards & packaging)
> Production
> Vendor coordination > Writing
