Self promotion is often the most difficult. I had already named my company, with the tag line to evolve later on, and I knew Clean Slate’s identity should be clean, simple and represent my philosophy:
“Clean Slate represents a new beginning where everything has been wiped away. There are no preconceived ideas or formulas—only a blank tablet on which to explore each client’s journey. You could say the journey is a lot like each page of the tablet: with every turn, there are countless possibilities.”This identity won a Gold award from the Art Directors Club of Denver.
Work for Clean Slate includes: > Brand management> Identity, naming & tag line > Writing > Brochure > Stationery system
