After designing the logo for my company, I wanted the Clean Slate brand to reflect the craft of design with a handmade, high quality, clean and personal touch. I designed the stationery system to be flexible by including check boxes for letters, proposals, invoices and estimates and I used die-cut corners, embossing and premium paper to reinforce my capabilities and elevate my brand. The letterhead, envelope and business card were all treated consistently. Clean Slate’s brochure also reinforces the hand-crafted nature of the brand.
This stationery system won a Bronze award from the Art Directors Club of Denver.