Branding the first annual Synergy Conference was a dream project! For this seminar hosted by GE Access and StorageTek, the message was to communicate the results of the partnership between the two hosts and the Value Added Resellers (VARs). Synergy was the obvious name and the tag line “Navigating the Storage Universe” was used as the year’s theme. For flexibility and freshness, the tag line and date were changed in future years. This allowed for new themes and designs.
Work for the Synergy Conference included: > Brand management, naming, logo, tag line & identity > Direct mail, invitations and announcements > Signage and various collateral > PowerPoint template, CD and packaging