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Clean Slate Christmas promotion

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Illustration, writing and design for this year’s Christmas promotion—a custom wine label featuring our bogus Cabernet, Drunken Reindeer, which tells the story of how Rudolph actually got his red nose.

Viral Green, Inc. logo and tag line - lighten up earthlings!™

Viral Green shirt & reusable bag

A company I’ve created, Viral Green, is all about having fun with the green movement through satire. I do this primarily through t-shirt designs (many in progress), education and tips—all with a humorous flavor. I do all the writing of the posts and design of the blog—much of what I blog about inspires my t-shirt designs.

While I’m building the website, you can visit the Viral Green blog now.

Work for Viral Green includes:
> Naming & tag line
> Corporate identity design (logo, color palette, fonts & graphic standards)
> Business cards & hang tags
> Brand management
> T-shirt concepts & designs
> Blog writing & design
> Website

LEXCO Wealth Management brochure

LEXCO Wealth Management focuses on custom tailored investment solutions and wanted to update its image. Their prior image was a very cold and sterile corporate look, with buildings and no humanity. My objective was to develop a whole new direction: a clean, contemporary update that supported a luxurious and human-centric focus. This fit their custom investment approach with high net worth clients.

My role: top-level strategy & concept, design, illustration, production and print specs

Various VA print collateral for Jackson

Jackson Variable Annuity Sales Folders

Variable Annuity complete sales kit

Jackson Variable Annuity Sales Kit

After Ogilvy updated the 40+ year-old Jackson identity, I was a co-leader in developing and managing the new brand. Though I established key formats, templates and the overall identity for the four product groups (Variable & Fixed Annuites, Mutual Funds and Life Insurance), my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity. This included: concept, design, technical illustration, art direction, production, concept writing and print management.

The key component of every product launch (2-4 times/yr.) was the Sales Kit, comprised of: a custom folder, Annuity Guide, Investment Guide, benefit profile brochures, CD, prospectus and various collateral.

Other work for Jackson National Life Insurance Company included
> Brochures
> Direct mail
> Illustrations (charts, graphs & diagrams)
> Logos & wordmarks
> Posters
> Sales Kits
> Trade Shows
> Various collateral
> Concept Writing

Jackson Pool Party poster

As an internal project for Jackson National Life Insurance Company, this poster was designed to capture the mood of a California pool party (where the party was held). Custom digital illustration was carried throughout the poster and invitation as part of the event promotion.

Jackson exhibit at the LPL tradeshow

Jackson exhibit at the LPL tradeshow

Jackson exhibit at the LPL tradeshow

The Linsco/Private Ledger (LPL) tradeshow, Boston 2007, is an annual showcase of many of the largest financial services companies. Working with an exhibit vendor, I designed all panels/posters/banners and helped incorporate the Jackson brand into the exhibit theme. This included: backlit pillars, a circular header, flatscreen video wall, collateral, promotional items, tables and gobo lights (projecting Jackson logos onto the carpet).

Curiangard SRA brochure

Curiangard SRA Sales Kit

As part of the initial launch for Jackson’s Curiangard Simplified Retirement Annuity, I developed the wordmark and lead design of the brochure, sales kit, CD and collateral. Brand management work for the SRA is ongoing.

Ongoing work for Jackson National Life Insurance Company included
> Brand management
> Brochures
> Direct Mail
> Logos & wordmarks
> Posters
> Sales Kits
> Technical illustrations
> Trade Shows
> Various Collateral

P3 website

Click Image to Visit Site

As part of overall brand integration for P3, the website is broken into the three Ps that make up the company’s identity and focus: People, Performance and Productivity. A simple, graphic approach gets right to the point for this human resources and organizational development consultant. Her message and visuals are all about people performing better, coupled with fun energy and vibrant colors (also used on the stationery system).

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