Clean Slate Christmas promotion

>> click to enlarge <<

Illustration, writing and design for this year’s Christmas promotion—a custom wine label featuring our bogus Cabernet, Drunken Reindeer, which tells the story of how Rudolph actually got his red nose.

 

ICTV 50th Anniversary logo

Ithaca College Television (part of Ithaca College’s Park School of Communication) celebrates their 50th Anniversary in 2008. To celebrate the milestone of the oldest student-run television station in the nation, I designed the logo to be made up of abstract TV production chart elements, 4:3 and 16:9 aspect ratios and the years of existence. It represents the transition from black and white to color TV eras, while maintaining a clean and contemporary appearance.

Though the client picked the logo on the left, I picked the version on the right as I felt it said the same things, though more simply, with the added bonuses of celebration and the human element. Sometimes the cutting room floor holds the “better” concepts—a graveyard of inspiration to be resurrected again some day.

 

Viral Green name, tag line & brand

A company I’ve created, Viral Green, is all about having fun with the green movement through satire. I do this primarily through t-shirt designs (many in progress), education and tips—all with a humorous flavor. I do all the writing of the posts and design of the blog—much of what I blog about inspires my t-shirt designs.

While I’m building the website, you can visit the Viral Green blog now.

Work for Viral Green includes:

> Naming & tag line

> Corporate identity design (logo, color palette, fonts & graphic standards)

> Business cards & hang tags

> Brand management

> T-shirt concepts & designs

> Blog writing & design

> Website

 

LEXCO Wealth Management brochure

LEXCO Wealth Management focuses on custom tailored investment solutions and wanted to update its image. Their prior image was a very cold and sterile corporate look, with buildings and no humanity. My objective was to develop a whole new direction: a clean, contemporary update that supported a luxurious and human-centric focus. This fit their custom investment approach with high net worth clients.

My role: top-level strategy & concept, design, illustration, production and print specs

 

Jackson Variable Annuities

After Ogilvy updated the 40+ year-old Jackson identity, I was a co-leader in developing and managing the new brand. Though I established key formats, templates and the overall identity for the four product groups (Variable & Fixed Annuites, Mutual Funds and Life Insurance), my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity. This included: concept, design, technical illustration, art direction, production, concept writing and print management.

The key component of every product launch (2-4 times/yr.) was the Sales Kit, comprised of: a custom folder, Annuity Guide, Investment Guide, benefit profile brochures, CD, prospectus and various collateral.

Other work for Jackson National Life Insurance Company included

> Brochures

> Direct mail

> Illustrations (charts, graphs & diagrams)

> Logos & wordmarks

> Posters

> Sales Kits

> Trade Shows

> Various collateral

> Concept Writing

 

Grand Slam baseball promotion

To reinforce the timing of baseball season and announce the four year sales accomplishment for Jackson National Life Insurance Company Variable Annuities, I developed the Grand Slam name, concept and direct mail promotion. This set of four over-sized baseball cards, including bubble gum and foil packaging, included cards that were coated on the front and uncoated on the back to look and feel authentic. As part of the campaign, an imprinted baseball and bat pen were given away as promotional items. Little did we know that the Colorado Rockies were going to the World Series when the promotion was produced.

My work included:
> Concept & naming
> Illustration
> Design (logo, baseball cards & packaging)
> Production
> Vendor coordination

> Writing

 

Jackson Pool Party poster

As an internal project for Jackson National Life Insurance Company, this poster was designed to capture the mood of a California pool party (where the party was held). Custom digital illustration was carried throughout the poster and invitation as part of the event promotion.

 

LPL Tradeshow

The Linsco/Private Ledger (LPL) tradeshow, Boston 2007, is an annual showcase of many of the largest financial services companies. Working with an exhibit vendor, I designed all panels/posters/banners and helped incorporate the Jackson brand into the exhibit theme. This included: backlit pillars, a circular header, flatscreen video wall, collateral, promotional items, tables and gobo lights (projecting Jackson logos onto the carpet).

 

Agents of Innovation posters

To inspire and motivate the employees of Jackson to submit their own ideas, the Agents of Innovation posters featured real inventions as they may have started: sketched on a napkin. The whole premise of this poster series is that extraordinary ideas come from ordinary people. Different inventions were featured each quarter on smaller posters, while the big, main poster was up for the entire year. The logo, email blasts and a desk calendar were also created to reinforce the message. My work on the project included design, writing, art direction and partnering with coworkers on concept, illustration and writing.

 

Curiangard SRA

As part of the initial launch for Jackson’s Curiangard Simplified Retirement Annuity, I developed the wordmark and lead design of the brochure, sales kit, CD and collateral. Brand management work for the SRA is ongoing.

Ongoing work for Jackson National Life Insurance Company included

> Brand management

> Brochures

> Direct Mail

> Logos & wordmarks

> Posters

> Sales Kits

> Technical illustrations

> Trade Shows

> Various Collateral

 

Tech Driven Marketing logo

As an internal initiative of Jackson National Life Insurance Company, Technology Driven Marketing represents a new direction for the company. Out of several concepts that were presented, I felt this “M” made up of bits and bytes was the strongest and most unique; glad they agreed.

Work for Jackson includes:
> Logos, wordmarks and naming
> Re-branding across four product groups
> Sales kits, brochures and various collateral
> Posters
> PowerPoint and Word templates
> Direct Mail and promotions

 

Agents of Innovation logo

As an internal initiative of Jackson National Life Insurance Company, Agents of Innovation are employees that submit great ideas to the voting committee Innovator’s Club. Prizes are then awarded to those whose ideas are chosen. As part of the campaign, a desk calendar, main poster and smaller, quarterly posters feature extraordinary ideas from ordinary people. The “anybody can do it” idea drives our campaign.

Work for Agents of Innovation includes:
> Logo and art direction
> Writing
> Posters
> Desk calendar

 

P3 website

Click Image to Visit Site

As part of overall brand integration for P3, the website is broken into the three Ps that make up the company’s identity and focus: People, Performance and Productivity. A simple, graphic approach gets right to the point for this human resources and organizational development consultant. Her message and visuals are all about people performing better, coupled with fun energy and vibrant colors (also used on the stationery system).

 

JDL Group identity

JDL Group is a real estate solutions company that solves problems with creative thinking. From private lending to investments, any problem is possible to solve. This is what drove the tag line development of “Anything’s Possible!”

Other work for JDL Group:

> Business cards

> PowerPoint presentation

 

Landscapes for Living & Learning website

This site is no longer live.

As part of ongoing brand integration for Landscapes for Living & Learning, I developed this website. Working as Creative Director, I developed the concept, much of the content and designed the site layout, then worked with a programmer on implementation and testing. The site included a landscaping questionnaire and admin. tool for the client to add updates. The look and feel complemented the identity I developed, with clean and simple navigation focusing on the two aspects of this full-service design/build landscape architecture firm: living and learning. Color coding is used throughout all L3 deliverables: Living is always olive green and Learning is always red.

Other work for L3 included:

> Logo & stationery system

> Brochure, print ads & direct mail promotion

> Yard signage & tradeshow banner